Starbuck has announced its intent to enter into a multi-year relationship with Spotify to create a new music ecosystem for its stores.Starbucks Coffee Company today announced that it has entered into a letter of intent with leading music streaming service, Spotify, to establish a multi-year relationship that will link its 7,000 company-operated stores in the U.S. and 10 Million My Starbucks Rewards loyalty members with Spotify’s more than 60 Million global users to offer a first-of-its-kind music ecosystem. This interconnectivity will allow Starbucks MSR members unique access to Starbucks music on Spotify, the ability to influence in-store playlists as well as opportunities for Starbucks MSR members to earn “Stars as Currency.”“For over forty years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honored to bring Spotify directly to our customers,” said Howard Schultz, chairman and ceo of Starbucks. “Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.” Share Article:Facebook, Twitter, LinkedIn, Google Plus, Email, Reddit, Digg, Delicious, StumbleUponFollow iClarified:Facebook, Twitter, LinkedIn, Google Plus, Newsletter, App Store, YouTubeAdvertise Here
Source: iClarified Read More: Starbucks Partners With Spotify for In-Store Music
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