Watchmaker Fossil Group has agreed to acquire the wearable startup Misfit for $260 million, reports the WSJ. Fossil says it plans to incorporate Misfit’s technology into its products (including traditional watches) as early as next year.“If you don’t have a brand it is hard to be legit in this space,” said Sonny Vu, chief executive and co-founder of Misfit. Vu will become the president and chief technology officer for the connected devices division for Fossil once the companies integrate. “We believe it isn’t about function. It is about function and design and branding,” said Greg McKelvey, chief strategy officer and digital officer at Fossil Group. “We see tremendous growth opportunity and that a lot of our jewelry and watches could be connected devices,” he said.Share Article:Facebook,   Twitter,   LinkedIn,   Google Plus,   Email,   Reddit,   Digg,   Delicious,   StumbleUponFollow iClarified:Facebook,   Twitter,   LinkedIn,   Google Plus,   Newsletter,   App Store,   YouTubeAdvertise Here

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