Interbrand has ranked Apple as the world’s most valuable brand for the third consecutive year. The company identified the 100 most valuable global brands by analyzing the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value. The ranking is based on a combination of attributes that contribute to a brand’s cumulative value:? The financial performance of the branded products and services? The role the brand plays in influencing customer choice? The strength the brand has to command a premium price or secure earnings for the companyShare Article:Facebook, Twitter, LinkedIn, Google Plus, Email, Reddit, Digg, Delicious, StumbleUponFollow iClarified:Facebook, Twitter, LinkedIn, Google Plus, Newsletter, App Store, YouTubeAdvertise Here
Source: iClarified Read More: Apple Ranked as World's Most Valuable Brand for Third Consecutive Year [Chart]