Apple is continuing to dominate digital video viewing thanks to the Apple TV and its iOS devices, according a new report form Adobe. Apple was the leader in major categories including authenticated ‘TV Everywhere’ video and unauthenticated mobile video viewing. TV Everywhere, which is simply subscription-based pay TV programming that’s streamed, has grown 282% year over year (YoY), with the Apple TV doubling their share of viewing form the last quarter from 5% to 10% — overtaking Roku. Apple devices are currently driving 62% all authenticated pay-for-TV video views. “Apple is sitting in the catbird seat because of its dominant position with access to consumers and a wealth of video data,” said Tamara Gaffney, principal analyst at ADI. “The challenge will be to see if it can monetize the strategy fast enough to get ahead of the movement away from linear TV toward digital viewing. Apple is clearly looking to play in the video-streaming market, and the growth of that market is a big indicator as to why.”Share Article:Facebook,   Twitter,   LinkedIn,   Google Plus,   Email,   Reddit,   Digg,   Delicious,   StumbleUponFollow iClarified:Facebook,   Twitter,   LinkedIn,   Google Plus,   Newsletter,   App Store,   YouTubeAdvertise Here

Source: iClarified Read More: Apple TV Continues to Control a Major Share of 'TV Everywhere' Viewing [Report]