Apple is readying a major new iOS initiative codenamed ‘Proactive,’ which will utilize Siri, Contacts, Calendar, Passbook, and third-party apps to compete against Google Now on Android, reports 9to5mac. Proactive will automatically provide relevant information based on a user’s data and usage patterns — all why respecting the user’s privacy preferences. According to the report Proactive is aimed to be an evolution of the iOS spotlight feature. It will also work with the Maps application to provide an augmented reality interface and utilize a third-party Siri API codenamed ‘Breadcrumbs’. Apple began the project with the acquisition of the Cue app in 2013. iOS 8’s revamped Spotlight experience with Wikipedia search was reportedly the first taste of Proactive. In fact sources say Google clicks have fallen since iOS 8’s release last Fall.Proactive and SpotlightApple plans to take Proactive to the next level, and could do so at WWDC next month with iOS 9. Proactive will “become a new layer within the iOS operating system,” replacing the current pulldown Spotlight menu. Rather than a pulldown menu, Proactive will be found to the left of the Home screen. According to sources, Apple’s internal usage metric found that Spotlight was not used as frequently in iOS 8 because it was somewhat hidden behind the home screen. Some internal iOS 9 builds reportedly allow Proactive access on the left side of the screen and through the pull down, so its possible both ways will be used to implement Proactive.Share Article:Facebook,   Twitter,   LinkedIn,   Google Plus,   Email,   Reddit,   Digg,   Delicious,   StumbleUponFollow iClarified:Facebook,   Twitter,   LinkedIn,   Google Plus,   Newsletter,   App Store,   YouTubeAdvertise Here

Source: iClarified Read More: Apple Is Building a Google Now Competitor Codenamed 'Proactive'