Apple cancelled its plans to make an Apple-branded television set last year, according to the Wall Street Journal. In addition to an ultra-high-defitinion display (4K), Apple searched for many features that would justify building such a television set. According to the report, the company considered adding cameras that would enable video calling (FaceTime) through the set. It also worked on a prototype display that was transparent when turned off (like glass), but used lasers to display an image when turned on. Apple scrapped the display because it used too much power and the image quality was poor. It eventually patented the technology in 2010.Apple spent nearly a decade of research on the TV set, but executives didn’t consider of any of the features ‘compelling’ enough to enter such a competitive market. Instead of releasing an entire TV set, Apple is now focused on creating a service with an Apple TV box. The device, as has been rumored, will be announced at WWDC in June. Apple is also in talks with content providers to create a bundled set of channels that would be streamed to Apple TVs — the company plans to begin programming this Fall. Share Article:Facebook,   Twitter,   LinkedIn,   Google Plus,   Email,   Reddit,   Digg,   Delicious,   StumbleUponFollow iClarified:Facebook,   Twitter,   LinkedIn,   Google Plus,   Newsletter,   App Store,   YouTubeAdvertise Here

Source: iClarified Read More: WSJ: Apple Reportedly Shelved Plans to Make a Television Set Last Year