Verizon has announced the signing of an agreement to purchase AOL for $50 per share, or about $4.4 billion in total.Verizon’s acquisition further drives its LTE wireless video and OTT (over-the-top video) strategy. The agreement will also support and connect to Verizon’s IoT (Internet of Things) platforms, creating a growth platform from wireless to IoT for consumers and businesses.AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising industry. AOL’s key assets include its subscription business; its premium portfolio of global content brands, including The Huffington Post, TechCrunch, Engadget, MAKERS and AOL.com, as well as its millennial-focused OTT, Emmy-nominated original video content; and its programmatic advertising platforms.Share Article:Facebook, Twitter, LinkedIn, Google Plus, Email, Reddit, Digg, Delicious, StumbleUponFollow iClarified:Facebook, Twitter, LinkedIn, Google Plus, Newsletter, App Store, YouTubeAdvertise Here
Source: iClarified Read More: Verizon Agrees to Acquire AOL for .4 Billion