Apple’s Chief Chipmaker Johny Srouji Profiled

Bloomberg has posted a profile on Apple’s Senior Vice President for Hardware Technologies, Johny Srouji. An Israeli who joined Apple after working at Intel and IBM, Srouji speaks Arabic, French, and Hebrew, and is described as compact and intense. “Hard is good. Easy is a waste of time,” he responds when asked about increasingly thin iPhone designs. “The chip architects at Apple are artists, the engineers are wizards,” he says. “When designers say, ‘This is hard’, my rule of thumb is if it’s not gated by physics, that means it’s hard but doable.”Srouji runs what is probably the most important and least understood division inside the world’s most profitable company. Since 2010, when his team produced the A4 chip for the original iPad, Apple has immersed itself in the costly and complex science of silicon. It develops specialized microprocessors as a way to distinguish its products from the competition. The Apple-designed circuits allow the company to customize products to perfectly match the features of its software, while tightly controlling the critical trade-off between speed and battery consumption. Share Article:Facebook,   Twitter,   LinkedIn,   Google Plus,   Email,   Reddit,   Digg,   Delicious,   StumbleUponFollow iClarified:Facebook,   Twitter,   LinkedIn,   Google Plus,   Newsletter,   App Store,   YouTubeAdvertise Here

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