Apple is looking into developing original TV Shows to offer exclusively to its customers, according to a report from Ronald Grover on The Street.The Cupertino-based tech giant began sounding out Hollywood’s creative community late last year, but has yet to sign any agreements, according to two people with knowledge of the overtures. One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7, said one of the people.Original programming has proven very beneficial to companies like Netflix and Amazon. “Since the beginning of television, content differentiation has been the single most important element driving the business,” said Blair Westlake, former chairman of Universal TV and a one-time top Microsoft executive. “Apple undoubtedly recognized that offering programming that is only available on iTunes is a ‘must have,’ just as it is for mainstream TV.”Share Article:Facebook, Twitter, LinkedIn, Google Plus, Email, Reddit, Digg, Delicious, StumbleUponFollow iClarified:Facebook, Twitter, LinkedIn, Google Plus, Newsletter, App Store, YouTubeAdvertise Here
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