Samsung’s Smartphone Shipments Grew 14% in 4Q15 While Apple’s Stayed Flat [Chart]

Samsung’s smartphone shipments grew 14% year over year during 4Q15 while Apple’s stayed nearly flat, according to the latest IDC report. Worldwide smartphone shipments reached record levels during the 2015 holiday quarter with a total of 399.5 million units shipped. That’s 5.7% more than shipped in 4Q14. For the full year, 1432.9 million units were shipped, up to 10.1% from 2014.Apple continued to dominate headlines in the quarter as 4Q15 represented its most successful quarter yet with 74.8 million units shipped, up 1% from the 74.5 million shipped last year. Although the Cupertino-based vendor witnessed minimal growth year over year, its 2015 total market share climbed to 16.2%, up from 14.8% in 2014. Growth in key markets such as China were up 18%, in which 50% were first-time iPhone owners. Sales in many emerging markets were also up as India saw the biggest increase among the BRIC countries with 76% growth. Apple accomplished all this despite the increase in average selling price (ASP) for an iPhone. ASPs climbed to $691, up from $687 one year ago, potentially pointing to increased demand for a larger screen and higher capacity models.Share Article:Facebook,   Twitter,   LinkedIn,   Google Plus,   Email,   Reddit,   Digg,   Delicious,   StumbleUponFollow iClarified:Facebook,   Twitter,   LinkedIn,   Google Plus,   Newsletter,   App Store,   YouTubeAdvertise Here

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